Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact details such as your name, email address, mailing address, and phone number
• Account information including your username, password, and preferences
• Payment information such as credit card details (processed securely through third-party payment processors)
• Demographic information such as your age, gender, and interests
• Information you provide when filling out forms, responding to surveys, or participating in promotions
• Communication preferences and history of interactions with us

Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• Device information such as your IP address, browser type, operating system, and device identifiers
• Usage data including pages visited, time spent on each page, and referring website
• Location information based on your IP address
• Cookies and similar tracking technologies as described in our Cookie Policy

Information from Third Parties

We may receive information about you from other sources, including:

• Social media platforms when you connect your accounts or interact with our social media pages
• Business partners, such as ticketing services or event co-sponsors
• Public databases and publicly available information

How We Use Your Information

We use your information for the following purposes:

Providing and Improving Our Services

• Processing your ticket purchases, memberships, or donations
• Personalizing your experience with our website and services
• Improving our website, exhibits, and educational programs
• Responding to your inquiries, comments, or requests
• Fulfilling orders and managing your account

Communication and Marketing

• Sending you important updates about your purchases, membership, or changes to our services
• Providing newsletters, event announcements, and promotional offers
• Conducting surveys to gather feedback
• Sending you personalized content and recommendations based on your interests

Business Operations and Security

• Analyzing usage patterns to optimize our operations
• Preventing fraudulent activities and enhancing security
• Complying with legal obligations and enforcing our policies
• Managing our business needs, such as accounting, auditing, and reporting

How We Share Your Information

We may share your information with the following categories of recipients:

Service Providers

We work with third-party service providers who perform functions on our behalf, such as:

• Payment processors to handle transactions
• Email service providers to send communications
• Analytics companies to understand website usage
• Cloud hosting and storage providers
• Customer service and support vendors

Partners and Affiliates

We may share information with:

• Conservation partners for collaborative programs
• Educational institutions for research and educational purposes
• Sponsors and co-presenters of events

Legal Requirements

We may disclose your information when required by law:

• In response to a legal request, such as a subpoena, court order, or government investigation
• To protect our rights, privacy, safety, or property
• To prevent fraud or illegal activities
• To enforce our terms and policies

Business Transfers

If WildLife Zoo is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability

You have the right to request access to the personal information we have collected about you and to receive a copy of that information in a structured, commonly used format.

Correction

You can request that we correct inaccurate or incomplete information about you.

Deletion

You may request that we delete your personal information, subject to certain exceptions as required or permitted by law.

Opt-Out and Object

You can opt-out of marketing communications at any time by following the "unsubscribe" link in our emails or contacting us directly. You may also object to certain processing of your information.

Withdrawing Consent

Where we process your data based on your consent, you have the right to withdraw that consent at any time.

Exercising Your Rights

To exercise your privacy rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Our security measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and testing
• Access controls and authentication procedures
• Employee training on data protection and privacy
• Physical security measures at our facilities

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining how long to keep your data, we consider:

• The nature of the information and the purposes for which it was collected
• Legal and regulatory requirements
• Potential disputes or legal claims
• Guidelines issued by relevant data protection authorities

When we no longer need your personal information, we will securely delete or anonymize it.

Children's Privacy

We are committed to protecting children's privacy. Our website and services are not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe we may have collected information about your child, please contact us immediately, and we will take steps to delete such information from our systems.

For educational programs and activities directed at children, we obtain appropriate parental consent before collecting any personal information from children.

International Data Transfers

WildLife Zoo operates primarily in the United States, but we may transfer your information to countries other than your country of residence for processing and storage. These countries may have data protection laws that differ from those in your country.

When transferring data internationally, we implement appropriate safeguards to ensure your information receives adequate protection, such as:

• Standard contractual clauses approved by relevant data protection authorities
• Privacy Shield certification (where applicable)
• Vendor assessments and contractual requirements

By using our services, you consent to the transfer of your information to countries outside your country of residence, including the United States.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities on our website. Cookies are small text files that are stored on your device when you visit our website.

We use the following types of cookies:

• Essential cookies: Necessary for the website to function properly
• Analytical/performance cookies: Help us understand how visitors interact with our website
• Functionality cookies: Remember your preferences and settings
• Targeting/advertising cookies: Deliver relevant advertisements and track campaign performance

You can manage your cookie preferences through your browser settings. Please note that blocking certain cookies may impact your experience on our website and limit the functionality we can provide.

Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by WildLife Zoo. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party services you access through our website to understand how they collect, use, and share your information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. The updated policy will be posted on this page with a revised "Last updated" date at the top.

For significant changes, we will provide a more prominent notice, such as an email notification or a statement on our homepage. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry as soon as possible and within the timeframe required by applicable law.